Sneak Peek: This story will appear in the Sept. 23 issue of Global Golf Post.
Many people will balk at the timing – just two days after Europe’s dramatic Solheim Cup victory at Gleneagles – but the Ladies European Tour announced Tuesday that Mark Lichtenhein, the man they asked to step in as their acting CEO in 2017, will not have his contract renewed after 30 September. They will be calling on Alex Armas – one of 17 or so previous CEOs who have been in place since the LET began in 1978 – to hold the fort until they find a full-time replacement.
To be ruthlessly honest, the timing is atrocious in that Lichtenhein was entertaining promoters and potential golf-federation sponsors at Gleneagles. You wonder what those sponsors – and other sponsors in the making – will be thinking now, especially when they would be looking for a measure of stability within the organisation.
True, there are those LET players who believe that Lichtenhein has been holding them back and been less than dynamic in the matter of finding new tournaments. …